Google Ads Overview 01 / 02

Two ways to show up at the top of Google.

Positions 1–2 on Google

Google Verified (LSA)

Pay per lead — Lantern only gets charged when someone calls or messages. Google vets you first: background check, license, insurance.

Google handles the targeting. No keyword selection required.

Pay Per Lead

Positions 3–4 on Google

Google Search Ads (PPC)

Pay per click — charged on every click, whether they call or not. You control keywords, ad copy, and landing pages.

More setup. More control. Higher ceiling at scale.

Pay Per Click

Why both? LSA gets leads flowing fast with minimal setup. Search adds scale and targeting precision once we have 30 days of real data. Together they dominate the top of the page.

SiteSmith AI · Lantern Home Services

90-Day Plan 02 / 02

First leads within ~3 weeks. Full system live by Month 2.

This week

LSA Setup + Verification Submitted

Create LSA account, sync GBP (already verified ✓), submit Google Verified verification. Background check via Evident (third-party, SSN required). ~1 week to clearHVAC first

Week 2–3

LSA Live — First Calls Arrive

Ads live after approval. New accounts ramp slowly — normal, budget is adjusted to push Google to spend. Answer every call (missed calls hurt ranking). Tag all leads within 48h as booked or archived. Answer every callTag leads in portal

Month 2

Google Search Ads Layer Added

Keyword mapping per trade, landing pages built, call tracking + UTMs wired to Odoo for attribution. Search budget starts $800–1,500/mo per active trade, scaled from real CPL data. Landing pagesAttribution → Odoo

Month 2–3

Both Channels Running — Optimization

Real CPL data per trade. Reporting: cost per lead, lead-to-booked rate, ad-attributed revenue. Attribution ties to rev-share structure — every ad-sourced booked job is traceable.

Jay (+ key employees) complete background check via Evident — SSN required, ~1 week

Designate someone to answer inbound calls immediately and log leads in the LSA portal daily

Confirm trade priority order beyond HVAC — plumbing, electrical, home improvement

SiteSmith AI · Lantern Home Services